I am often asked how I manage to juggle a busy full-time career as an internal medicine physician, run a home, and write and produce children’s music. I wish I could say I do it all really well, but the reality is that it is very challenging. I’ve learned to focus on the tasks I enjoy, and ask for help for everything else. I am willing to give up some control in exchange for the opportunity to embark on this creative adventure. Somehow I make it work, though I certainly don’t pretend to have all the answers.
So…why now? And why music? Many friends commented they were not aware of my interest in music before now.
Here’s my story. I made the decision to produce the cd in response to overwhelming feelings I experienced once I had children. Motherhood put a song in my heart unlike any other and all of this newfound passion required an outlet. I needed a creative way to express how much joy I feel since becoming a parent.
Producing children’s music encompassed a mix of my interests; kids, motherhood, art, creating music and performing. The songs seem to spill out of me in response to my trying to teach my children about manners, potty-training, and why they need to take their medicine. Through this process, I’ve learned new things, stretched myself, and developed a creative legacy for my children that will live on long after I’m gone.
If you are a mom who wants to start a business, I recommend you find something about which you are passionate. Recognizing what you love to do is the most important first step, albeit easier said than done. Most moms don’t set out to be momtrepreneurs; finding themselves in this position is usually a response to intense feelings about a project they feel compelled to do. Know that those who enter into a business concerned only about financial gain often miss the big picture.
First steps to starting a business (after finding your passion!):
1) Run your idea by a few people who you know well and trust.
2) Write a business plan and set realistic goals, knowing hard work will likely be required. Ask for help from someone you consider business savvy.
3) Decide how much time and money you are willing to commit.
4) Look at your life and ask yourself what needs to change to achieve your goals- and if you are ready to make these changes
5) Create a list of your strengths and weaknesses so you know where you will need help to build a business.
6) Understand the process is a marathon, not a sprint. Don’t get so focused on what you are trying to achieve in the future that you forget to appreciate what’s happening today.
7) Surround yourself with supportive people, including a mentor if possible.
8) Network like crazy to get the word out.
Building a business takes time and effort. New products rarely take off immediately or without a lot of hard work. Now that I’ve produced my first cd, I am learning to market it, both online and off, with some help from a marketing consultant. I love the final product and am thrilled others do too, but of course I wish sales were moving more quickly. I am, however, focused on the journey, not the destination, and am working on patiently trying to appreciate the small initial successes
Would love to hear how you juggle work and building a business!